Tesla has reportedly canceled an audacious return policy through which new consumers of its electrical autos might return them for a full refund inside seven days. The information, reported on Friday by Electrek, marks an finish to certainly one of CEO Elon Musk’s flashier advertising and marketing methods.
Musk has used the seven-day return policy as a method to boast about Tesla’s excessive buyer satisfaction charges, with the corporate so assured new consumers could be proud of their buy that they wouldn’t take Tesla up on its daring provide, which is virtually unprecedented in the usual car business. The policy additionally bolstered the concept Tesla vehicles are like shopper electronics merchandise — you may order and customise them on-line and have them delivered to your door, like an Amazon package deal, after which return it in case you had been unhappy.
Electrek doesn’t record a concrete cause for why Tesla removed the policy, solely reporting that it was removed a while yesterday and any point out of it’s now scrubbed from the corporate’s web site. Electrek reviews that new consumers wishing to return a Tesla automobile will now must undergo the customer support division, and it’s unclear what varieties of conditions could warrant a full and even partial refund after buy.
Tesla didn’t instantly reply to a request for remark. Earlier this month, Electrek reported that Tesla had dissolved its public relations department, making press inquires tougher as there is no such thing as a longer a devoted particular person fielding such requests.