What was your final pair of false eyelashes made out of? It won’t be the very first thing to cross your thoughts whereas searching your favourite magnificence retailer’s web site, however there’s an opportunity they got here from mink fur. Yes, minks: the lovable little mammals which might be well-known for his or her mushy fur, generally used to make coats. It goes with out saying that utilizing mink fur to create falsies is not cruelty-free, and for that motive, Sephora has simply vowed to cease promoting mink-based lashes on-line and in-store.
The firm instructed Allure that they had already began 2020 with plans to part mink lashes out of its inventory. And this week, after a marketing campaign by animal rights activist group PETA for the model to take action, the retailer confirmed that it’ll stop acquisition and gross sales of all mink-based false eyelashes. “Following a PETA marketing campaign and emails from greater than 280,000 involved consumers, Sephora has confirmed that it has banned mink-fur eyelashes and can buy solely synthetic or faux-fur lashes going ahead,” a press release from PETA reads.
PETA’s marketing campaign included a video of a fur farm, the place minks fur is usually harvested for coats and pretend eyelashes. You can watch that video here, however be warned: The content material is graphic and could be upsetting.
The group additional outlines the actions of fur farms in its assertion: “As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs. Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”
The remaining inventory of mink-fur lashes at Sephora would be the final it ever carries, a press release from the corporate confirms. “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously,” the assertion reads. “As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”
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