NFL, EA agree to extension of Madden video game franchise

The present contract was set to expire after the 2021 season. The extension implies that EA Sports will proceed to be the league’s unique writer of soccer simulation video games by means of 2026.

EA Sports Executive Vice President Cam Weber mentioned either side had been speaking for months. Many questioned what the longer term of the connection could be after 2K Sports signed an settlement with the NFL in March to produce non-simulation video games.

The present version of Madden has seen a 30% improve in distinctive gamers. According to Electronic Arts, greater than 330 million hours of the game have been performed because it was launched final August. The firm has additionally seen giant will increase in game play in the course of the previous couple of months as individuals have been confined to their properties as a result of of the coronavirus pandemic, with many tournaments happening amongst mates and on tv.

Rachel Hoagland, the league’s vice chairman and head of gaming and esports, mentioned conserving the Madden franchise on the core of their video gaming technique was necessary, particularly with the emergence of new platforms and gaming programs. Sony and Microsoft have introduced new generations of gaming consoles which might be anticipated to debut by the top of the 12 months.

“EA has done a nice job of ensuring the game matches the experience during a game week. The new technology will allow richer content and add more realism,” she mentioned.

Madden NFL 21 will come out in early August with the primary seems to be on the game coming subsequent week.

Kansas City quarterback Patrick Mahomes was final 12 months’s cowl athlete. Baltimore quarterback and reigning league MVP Lamar Jackson mentioned in April that he can be on the quilt this 12 months, however EA Sports has not made an announcement.

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