Amazon won’t confirm latest rumors of mid-October Prime Day

Amazon postponed its annual Prime Day from July to a date TBD, however new rumors — with a touch of proof — recommend it could be taking place in mid-October. The latest rumor mill was set off after tech site T3 discovered a promotional poster from Braun, titled “Braun x Prime Day,” which reads, “In mid-October Braun will be taking part in Amazon Prime Day.”

An Amazon spokesperson instructed The Verge in an e-mail, nevertheless, that the corporate hasn’t made any announcement relating to the precise timing of the occasion. “We can confirm PD will take place in Q4,” the spokesperson says.

The fiscal 12 months’s fourth quarter begins October 1st, however, according to Tamebay, a publication for Amazon third-party sellers, Black Friday offers are prone to start exhibiting up on Amazon someplace round October 26th and run for a number of weeks. If one assumes Amazon would wish to maintain Prime Day and Black Friday gross sales separate, an October 12th or October 19th Prime Day, as Android Central is theorizing, appears a bit late within the sport. CNBC reported in July that Amazon instructed third-party sellers to count on Prime Day to occur on October fifth, which looks as if a extra doubtless date.

The annual celebration of consumerism normally begins on a Monday, and final 12 months’s Prime Day was unfold out over two days. The firm doesn’t disclose official gross sales tallies for the occasion, however analysts estimated Prime Day 2019 introduced in somewhere around $6 billion. Last 12 months, Amazon warehouse employees staged a Prime Day strike to protest working situations on the firm.

Amazon is one of the few firms that’s fared nicely through the coronavirus pandemic, reporting that its net profit doubled year-over-year within the second quarter, to $5.2 billion. That’s regardless of the corporate spending $four billion on coronavirus-related prices in Q2. Amazon warehouse employees have protested that the company has not done enough to guard them from COVID-19, nevertheless, and a minimum of eight warehouse workers have died from the virus.

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